IDOL OPTICS / AN ERG BUSINESS
EYEWEAR. RETAIL. REIMAGINED.
EYEWEAR RETAIL & CONCESSION OPERATIONS
01 / THE OPPORTUNITY WE SEE
MORE THAN A CATEGORY. A DESTINATION.
Eyewear should be more than another product category. It should be a destination — one that brings together desirable brands, informed service and a more engaging way to discover eyewear.
THE OPPORTUNITY, REALISED
A CHANGE IN PERSPECTIVE.
Desirable brands and a considered edit that invites discovery.
Informed service and a more engaging way to discover eyewear.
A purposeful destination that supports long-term category development.
02 / THE EYEWEAR EDIT
THE ONES THEY SEEK. THE ONES THEY DISCOVER.
Alongside established luxury houses, a carefully selected edit of niche and independent eyewear brands brings newness, individuality and discovery.
A NEW PERSPECTIVE.Cartier
Chanel
Dior
Saint Laurent
Gucci
Prada
Bvlgari
Tom Ford
Fendi
Miu Miu
Fred
03 / THE COMMERCIAL ENGINE
BETTER RETAIL THINKING. PUT INTO MOTION.
01
The right assortment
02
Productive stock
03
Trained people
04
Active clienteling
05
Continuous performance review
STRONGER COMMERCIAL PERFORMANCE.
EVERY DECISION. MEASURED AGAINST WHAT MATTERS.
Average transaction value
Units per transaction
Stock productivity
Repeat business
04 / BUILT FOR PARTNERSHIP
WE PROTECT THE EXPERIENCE. WE BUILD THE BUSINESS. WE REMAIN CLOSE.
ERG operates as an extension of the department store — personally accountable, commercially disciplined and committed to building the eyewear category for the long term.
Let’s build a partnership